Hi there! I'm Valerie.

I am a Product Designer from Singapore with expertise in crafting innovative and user-centered solutions for business-to-business-to-consumer (B2B2C) products. I specialise in designing intuitive digital experiences that align with complex business needs, focusing on improving workflow efficiency, user adoption, and long-term client success ✅

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With a passion for visual design and understanding how humans think, I am eager to solve real-world problems and craft experiences that meet users' needs and drive commercial success. My design ethos relates to universal design; the design of products to be usable by all people, to the greatest extent possible, without the need for adaptation or specialised design 🪐

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What's next? With my next stint in mind, I am eager to up-skill and improve by continuing to practice design accessibility principles as well as apply data analytics in my design process. 🥅

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Outside of work: When I'm not designing, I enjoy dabbling in artistic hobbies like digital art, painting and photography 🎨 ​